US District Court jurors in Austin rejected the College Network Inc. case against Moore Educational Publishing Inc. The College Network alleged that iStudySmart.com was infringing upon their registered trademark by placing pay-per-click bids on the words "college" and "network." CN sought $150,000 in lost profits, claiming the defendant's pay-per-click advertising practices gave them an undue advantage and lured away customers.
"Bidding on a competitor's registered trademark has become common practice in the search engine marketing industry," said Troy Perkins, founder of Totus Internet Visibility
Agency, San Antonio TX. The infringement expert witness gave an online demonstration to show the jury how
keyword bidding enables companies to gain first page ranking with
companies of like products.
For more, see prweb.com.
